Job Summary
Published On : Apr 21, 2025
No. of Vacancies : 01
Job Type :
Full Time
Job Level :
Experience : 2 to 5 years
Age : at least 25 years
Location : Gazipur
Salary Range:
Negotiable
Application Deadline : May 16, 2025
Marketing Analyst / Marketing Officer (Local & International Markets)
HMBR Tools & Chemichals Ltd.
No. of Vacancies
01
Job Description / Responsibility
- About the Role:
- We are looking for a data-savvy and proactive Marketing Analyst/Officer to drive our local distribution and global market expansion. In this role, you will analyze market trends, optimize e-commerce performance, and execute targeted campaigns across digital and traditional channels. Your work will directly impact our brand’s growth in Bangladesh and international markets, ensuring cost-effective reach and high conversion rates.
- This is a high-impact role for professionals passionate about omnichannel marketing, e-commerce, and cross-border sales strategies.
- Why Join Us?
- Dual Market Impact: Shape strategies for both local dominance and global expansion. - Hands-On E-Commerce Growth: Gain expertise in cross-border sales and platform algorithms. - Career Development: Regular training on emerging tools and international marketing trends.
- Key Responsibilities:
- Market & Sales Analysis -
- Conduct primary and secondary research to identify local/international customer needs, competitor strategies, and pricing trends.
- Analyze sales data from distributors, retailers, and e-commerce platforms (Daraz, Amazon, Alibaba) to identify top-performing products and gaps.
- Track seasonal demand patterns to optimize inventory and promotional planning.
- Campaign Strategy & Execution -
- Design multichannel campaigns (email, social media, TVC/OVC, trade shows) tailored for local and international audiences.
- Collaborate with creative teams to develop high-converting ad content (banners, videos, product listings).
- Implement A/B testing for campaigns to refine messaging and visuals.
- E-Commerce & Digital Platform Management -
- Manage and optimize product listings on Alibaba, Amazon, Daraz, and other B2B/B2C platforms.
- Monitor product rankings, reviews, and SEO to improve visibility and sales performance.
- Run targeted email campaigns (e.g., newsletters, abandoned cart emails) for lead nurturing.
- Distribution & Local Market Penetration -
- Work with the sales team to analyze distributor performance and identify underpenetrated regions.
- Recommend trade promotions or retailer incentives to boost offline sales. -
- Map customer journeys across online/offline touchpoints for seamless brand experiences.
- Performance Tracking & Reporting -
- Prepare weekly/monthly dashboards on KPIs:
- Cost per acquisition (CPA), ROI by channel.
- E-commerce conversion rates, bounce rates.
- Local vs. international sales growth.
- Present insights to management with actionable recommendations.
Educational Requirements
- Bachelor/Honors
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
- Certification in Digital Marketing or E-Commerce (e.g., Google Analytics, Alibaba Academy). (Preferred but not mandatory)
- Experience with CRM tools (HubSpot, Zoho) or marketing automation. (Preferred but not mandatory)
Experience Requirements
Additional Job Requirements
- Age at least 25 years
- Technical Skills: -
- E-commerce platforms: Amazon Seller Central, Alibaba Store Management, Daraz Seller Panel.
- Tools: Google Analytics, Meta Ads Manager, Google Ads, Excel (pivot tables, VLOOKUP).
- SEO/SEM basics (keyword research, product listing optimization).
- Soft Skills: Analytical mindset, creativity, and adaptability to global market trends.
Location
Gazipur
Salary Range
Negotiable
Other Benefits
T/A, Mobile bill
Salary Review: Yearly
As per company policy.
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : May 16, 2025
Company Information
Company Name:
HMBR Tools & Chemichals Ltd.
Address: Road No.1, Holding No.13, Ward No. 40, Kudabo, Mirerbazar, Pubail, Joydebpur, Gazipur.
