Job Summary
Published On : Apr 26, 2025
No. of Vacancies : Not Specific
Job Type :
Full Time
Job Level :
Age : at least 25 years
Location : Dhaka
Salary Range:
Negotiable
Application Deadline : May 19, 2025
Executive (Communication, Marketing & Research)
American Dairy Limited
No. of Vacancies
Not Specific
Job Description / Responsibility
- Job Summary:
- The Communication, Marketing & Research Executive will be responsible for developing and implementing marketing strategies, conducting market research, and managing communication channels to promote bovine semen products in Bangladesh. The role involves creating farmer-centric content, analyzing market trends, and supporting sales teams to enhance brand visibility and customer engagement in the dairy and livestock sector as well collecting research oriented data from field.
- 1. Marketing & Brand Communication:
- Develop and execute marketing campaigns (digital, print, and on-ground) to promote bovine semen products.
- Create engaging content (Bengali & English) for brochures, social media, websites, and farmer education materials.
- Manage the company’s social media (Facebook, YouTube) and email/SMS marketing campaigns.
- 2. Market Research & Analysis:
- Conduct field research to understand farmer needs, competitor strategies, and market trends.
- Collect and analyze sales data to identify growth opportunities and challenges.
- Prepare reports on customer feedback, product performance, and industry developments.
- 3. Farmer & Stakeholder Engagement:
- Organize farmer training programs, workshops, and field demonstrations.
- Build relationships with dairy farmers, AI technicians, veterinarians, and cooperatives.
- Assist in organizing agricultural fairs, livestock exhibitions, and dealer meetings.
- 4. Sales & Distribution Support:
- Work closely with the sales team to align marketing strategies with business goals.
- Develop promotional materials (posters, leaflets, videos) to support sales efforts.
- Monitor distributor performance and gather market intelligence.
- 5. Digital & Rural Marketing:
- Implement digital marketing strategies (Facebook Ads, Google Ads and Others social media) to reach farmers and stakeholders.
- Coordinate with local media (radio, newspapers) for advertising and awareness campaigns.
- Document farmer success stories and case studies for promotional use.
- Performing other jobs as per instruction of higher authorities.
Educational Requirements
- Bachelor’s/Master’s in Marketing, Animal Science, Agriculture, or related field.
Additional Job Requirements
- Age at least 25 years
- The applicant having experience in Marketing biological product, Research in Farms, Animal/Plant breeding will get preference.
- Fresher also can apply.
Location
Dhaka
Salary Range
Negotiable
Other Benefits
Mobile bill, Insurance
Salary Review: Yearly
Festival Bonus: 2
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : May 19, 2025
Company Information
Company Name:
American Dairy Limited
Address: Vangnahati, Sreepur, Gazipur
Business: The ADL-BioTech Research and Development Unit has been established in 2010 as one of the new dimensions of American Dairy Limited and it`s a corporate entity of ADL, Gazipur, Bangladesh. The ADL-BioTech works with vertical genetic improvement of available cattle genetic resources in Bangladesh to maximize the economic as well as biological efficiency of animals to develop profitable livestock farming system. By principle, the ADL-BioTech Unit aims at developing farmers` friendly assorted HYB cattle gene pools, in a possible short span of time, to promote milk and beef turnover in the country by adopting modern biotechnological methods and techniques used in advance animal agriculture system in tropical conditions. It has been working with the domesticated ruminant species including dairy and beef cattle breeds since 2003. However, the ADL-BioTech would work with other ruminants like goat and buffalo breeds. Meanwhile, the ADL has launched a mega project on genetic improvement of dairy cattle in its own client groups by establishing a HYV nucleolus breeding herd to operate an ONBS in combination with MOET breeding technique utilizing superior exotic germplasm by scholarly effort of its stockpile of regular and consultative expert panel of scientists to develop profitable livestock farming environment in its own client groups, and the livestock farming community in the country as well.
The ADL-BioTech likely to work with the latest animal breeding and reproductive biotechnologies like AI, MOET, IVF, production and use of bovine sexed semen, community based alternative young bull breeding program, and molecular biology/ genetic engineering like karyotyping, DNA/gene sequencing, genome analysis, nuclear transplantation, trangenesis etc. modern animal breeding and reproductive biotechnologies to bring forth a revolutionary breakthrough in traditional animal agriculture system in Bangladesh.
Necessary establishments and facilities are verily under way and hopefully be completed very soon.
