Job Summary
Published On : Apr 29, 2025
No. of Vacancies : 01
Job Type :
Full Time
Job Level :
Experience : 15 to 20 years
Age : 40 to 50 years
Location : Dhaka
Gender : Male
Salary Range:
Negotiable
Application Deadline : May 14, 2025
Head of Marketing
A Leading Real Estate Company
No. of Vacancies
01
Job Description / Responsibility
- Brand Enhancement & Positioning:
- Design company’s brand strategy & execution plan to enhance brand & product values
- Establish the company’s brand image & make it sustainable in the real estate market in Bangladesh & abroad.
- Initiate & make strategic partnership with different investors, sponsors & Govt stakeholders in Bangladesh & abroad to onboard new business & investment
- Represent the brand at high-level business events, real estate expo, and global forums to build corporate alliances.
- Collaborate with internal leadership team to align marketing efforts with corporate growth strategies and expansion goals.
- Design strategies for all Marketing teams including Branding, Digital marketing, Advertising, Communications and Creative.
- Build on the brand's premium legacy by introducing new narratives that highlight lifestyle, sustainability, innovation, and community.
- Strategic Brand marketing for Investment Appeal:
- Highlight Unique Value Proposition that integrated mega township with residential, commercial, retail, lifestyle, and hospitality components.
- Real Estate as a Safe Investment Narrative that Emphasize ROI, asset appreciation, and long-term value in premium township investments.
- Showcase Success Stories that Feature testimonials or case studies from past or current investors.
- Customer Engagement & Retention:
- Lead loyalty and referral programs to increase customer lifetime value.
- Develop community-driven initiatives, events, and partnerships that add value to residents’ lives.
- Leverage marketing analytics and digital insights to guide decision-making and campaign optimization.
- Digital & Data-Driven Marketing:
- Drive SEO, SEM, content marketing, social media strategy, and email automation to generate qualified leads.
- Campaign Management:
- Ensure 360° marketing campaigns to support new projects, launches, and lifestyle features within the township.
- Drive creative and performance marketing initiatives across ATL, BTL, and digital channels.
- Team Leadership & Collaboration:
- Mentor a multi-functional marketing team (creative, digital, PR, media).
- Collaborate cross-functionally with Sales, Customer Service, Architecture, and Management for alignment.
- Reporting & Budgeting
- Manage external agencies, media houses, and technology partners to ensure efficient delivery and ROI.
- Set clear KPIs and dashboards for brand visibility, campaign performance, lead flow, and ROI
- Manage the marketing budget efficiently while ensuring premium execution quality.
Educational Requirements
Experience Requirements
- 15 to 20 years
- The applicants should have experience in the following business area(s):
- Real Estate, Group of Companies
Additional Job Requirements
- Age 40 to 50 years
- Year of experience 15 to 20 years of which 10-12 year in real estate industry in a leadership role.
- BBA/MBA/Masters major in Marketing from very reputed public or private universities.
Location
Dhaka
Salary Range
Negotiable
Other Benefits
T/A, Mobile bill, Tour allowance, Performance bonus
Lunch Facilities: Partially Subsidize
Salary Review: Yearly
Festival Bonus: 2
Attractive salary with Frings benefits will be offered for deserving candidates.
Sales Incentive
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : May 14, 2025
Company Information
Company Name:
A Leading Real Estate Company
