Job Summary
Published On : Mar 3, 2026
No. of Vacancies : 01
Job Type :
Full Time
Job Level :
Experience : At least 10 year
Age : 35 to 45 years
Location : Dhaka (Uttara Sector 15)
Salary Range:
Negotiable
Application Deadline : Mar 30, 2026
Head of Marketing & Communication Strategy
Zubion Development Solutions Limited ( ZDSL)
No. of Vacancies
01
Job Description / Responsibility
- The Head of Marketing & Communication Strategy will serve as the strategic growth architect of the company. This role is responsible not only for marketing execution, but for defining market positioning, identifying high-value niche segments, building differentiated brand equity, and transforming marketing into a long-term competitive advantage. The role requires visionary leadership, strong business acumen, deep understanding of Bangladesh’s real estate landscape, and the ability to create sustainable demand beyond price-based competition.
- Strategic Leadership & Niche Development Focus
- Develop and execute a 3–5 year marketing roadmap aligned with company vision and expansion goals.
- Identify underserved and high-potential market niches.
- Define Ideal Customer Personas (ICP) for each project.
- Design differentiated positioning strategies to avoid price-based competition.
- Lead annual marketing planning, budgeting, and performance tracking.
- Act as strategic advisor to CEO on market trends and brand positioning.
- Brand Architecture & Positioning
- Build and maintain a unified corporate brand identity across all projects.
- Develop clear brand hierarchy and positioning frameworks.
- Ensure consistency across advertising, promotional materials, and digital assets.
- Create emotional storytelling frameworks for projects.
- Integrated Marketing & Sales Alignment
- Design and implement integrated campaigns (ATL, BTL, TTL).
- Develop demand creation strategies before project launch.
- Collaborate with Sales to improve lead quality and conversion rates.
- Monitor campaign ROI and optimize marketing spend.
- Digital Transformation & Lead Funnel Optimization
- Lead digital marketing strategy including SEO, SEM, social media, and performance marketing.
- Build structured online lead generation funnels.
- Utilize CRM and marketing automation tools.
- Analyze digital data for targeting and cost efficiency.
- Corporate Communications & Reputation Management
- Develop internal and external communication strategies.
- Maintain strong media and stakeholder relationships.
- Lead crisis communication and reputation management.
- Oversee press releases and public statements.
- Market Research & Competitive Intelligence
- Conduct market research on demand, pricing, and competitors.
- Develop quarterly competitor mapping reports.
- Provide strategic insights to senior management.
- Team Leadership & Development
- Lead and mentor the marketing and communications team.
- Manage agencies, vendors, and external partners.
- Build a performance-driven and innovation-focused culture.
Educational Requirements
- Masters
- Master’s Degree in Marketing, Business Administration, Communications, or related field.
- Professional certifications in Digital Marketing or Brand Strategy preferred.
Experience Requirements
- 10 to 15 years
- The applicants should have experience in the following business area(s): Developer, Group of Companies, Real Estate
Additional Job Requirements
- Age 35 to 45 years
- Minimum 5 years in a senior strategic leadership role.
- Experience in real estate or related industry in Bangladesh highly preferred.
- Strong strategic planning and analytical ability.
- Proven expertise in niche identification and market differentiation.
- Deep understanding of Bangladesh real estate market dynamics.
- Expertise in digital performance marketing and analytics.
- Excellent leadership, negotiation, and stakeholder management skills.
- Strong communication and presentation abilities (Bangla & English).
- Crisis management capability.
Location
Dhaka (Uttara Sector 15)
Salary Range
Negotiable
Other Benefits
Mobile Bill
Lunch Fully Subsidize
Yearly Increment
Two Festival Bonus
Ramadan Bonus
Performance Bonus two times in a Year
Gratuity
Welfare Fund
T/A
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Mar 30, 2026
Company Information
Company Name:
Zubion Development Solutions Limited ( ZDSL)
Address: Zubion Centre # House-08, Road-2/A Sector- 15/I, Uttara, Dhaka- 1230.
