Job Summary
Published On : Jul 22, 2026
Job Type :
Full Time
Job Level :
Experience : At least 5 years
Age : At most 35 years
Location : Dhaka (Shantinagar)
Salary Range:
Negotiable
Application Deadline : Aug 18, 2026
Performance Marketing Executive (Fashion and E-commerce)
Easy Fashion Ltd
Job Description / Responsibility
- Multi-Platform Paid Advertising
- Plan, launch & manage paid campaigns on Facebook, Instagram, Google (Search, Display, Shopping) and YouTube.
- Build & optimize Meta Ads via Business Manager — campaign structure, targeting, creatives & budgets.
- Run Google Ads (Search, Display, Performance Max, YouTube) and conduct regular A/B testing.
- Strategy & Campaign Planning
- Develop digital marketing strategies aligned with sales targets and brand goals.
- Plan seasonal campaigns (Eid, Winter, Puja, Sales) and product launches in advance.
- Brief design to content team to produce effective ad creatives for fashion audiences.
- Performance Tracking & Reporting
- Track key metrics: ROAS, CTR, CPC, CPA, CPM & conversion rate.
- Prepare weekly & monthly reports with actionable insights using GA4, Meta Business Suite & Google Search Console.
- Audience Research & Targeting
- Research & Build Custom, Lookalike & Retargeting Audiences on Meta and Google.
- Set up & manage Meta Pixel and Google Tag Manager for accurate tracking.
- E-Commerce & Conversion Optimization
- Optimize the full sales funnel and manage Google Shopping & Dynamic Product Ads.
- Collaborate with the web team on landing pages, product pages & checkout flows.
- Social Media Growth & Brand Visibility
- Grow brand awareness & followers through paid social strategies.
- Maintain consistent brand voice & identity across all ad channels.
- Budget Management & ROI Optimization
- Allocate & manage ad budget across platforms based on performance data.
- Continuously optimize campaigns to reduce CPA, maximize ROAS & make real-time adjustments.
Educational Requirements
- Bachelor of Commerce (BCom) in Marketing
- Bachelor of Business Administration (BBA)
- Bachelor of Science (BSc) in Data Science, Computer Science
- Relevant professional certifications (Google Ads, Meta Blueprint, HubSpot) are a strong advantage
- Education will be Relaxable for highly experienced candidates
Experience Requirements
- At least 5 years
- The applicants should have experience in the following business area(s): Advertising Agency
Additional Job Requirements
- Age At most 35 years
- Deep hands-on experience with Meta Ads Manager, Google Ads Manager, and YouTube Advertising.
- Strong understanding of Google Analytics (GA4), Meta Pixel setup, and custom conversion tracking.
- Excellent data analysis skills with the ability to turn complex spreadsheets into clear, actionable business insights.
- Proven track record of managing significant ad budgets effectively without overspending.
- Ability to work under pressure
Location
Dhaka (Shantinagar)
Salary Range
Negotiable
Other Benefits
Festival Bonus: 2
As per company policy
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Aug 18, 2026
Company Information
Company Name:
Easy Fashion Ltd
Address: Dhaka (Shantinagar)
