Job Summary
Published On : Jul 22, 2026
No. of Vacancies : 02
Job Type :
Full Time
Job Level :
Experience : At least 2 years
Age : At least 21 years
Location : Dhaka (Dhanmondi, Uttara)
Salary Range:
Tk. 35000
Application Deadline : Aug 20, 2026
Social Media Content Executive
Penston Group
No. of Vacancies
02
Job Description / Responsibility
- Penston Academy of International Studies is a provider of International Pre-University and Postgraduate courses for students in Bangladesh. We offer British Higher Education Qualifications which provide a pathway to students who wish to study abroad in the UK, Canada, Australia, USA and Malaysia.
- Job Description: As a Social Media Executive, you will be responsible for developing and producing engaging content that reflects our brand’s voice and aesthetic. You will be a part of the marketing team to create visually appealing and compelling content that drives engagement, supports our marketing initiatives, and generates leads.
- Key Responsibilities:
- 1. Content Creation:
- Develop creative and engaging content for various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube.
- Produce high-quality photos, videos, graphics, and written content that align with the brand’s voice and style.
- Stay up-to-date with the latest social media trends and best practices to ensure content is fresh and relevant.
- 2. Content Planning and Strategy:
- Collaborate with the marketing team to develop and execute a content calendar that aligns with marketing campaigns and business goals.
- Conduct research to understand the target audience and tailor content to resonate with them.
- Use insights and analytics to refine and optimize content strategies.
- 3. Lead Generation:
- Develop and implement strategies to generate leads through social media content.
- Create content that includes calls to action and lead magnets to capture potential customer information.
- Collaborate with the sales team to ensure leads are nurtured and converted into customers.
- Track and report on the effectiveness of lead generation efforts.
- 4. Brand Consistency:
- Ensure all content is consistent with the brand’s identity, including tone, voice, and visual style.
- Maintain brand guidelines and ensure adherence across all content pieces.
- 5. Engagement and Interaction:
- Monitor social media channels and engage with the audience by responding to comments, messages, and mentions.
- Foster community engagement and build relationships with followers, influencers, and brand advocates.
- 6. Performance Tracking and Reporting:
- Track and analyze the performance of content across various platforms using social media analytics tools.
- Provide regular reports on content performance and make data-driven recommendations for improvement.
Educational Requirements
- Bachelor of Business Administration (BBA) in Marketing
Experience Requirements
- At least 2 years
- The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup, College, Direct Selling/Marketing Service Company, Educational Technology (Edtech) Startup, Immigration and Education Consultancy Service, Training Institutes, Web Media/Blog
Additional Job Requirements
- Age At least 21 years
- Strong portfolio showcasing creative and engaging content across various platforms.
- Proficiency in using social media platforms and content creation tools.
- Strong understanding of social media metrics and analytics.
- Experience in lead generation and lead nurturing strategies.
- Key Skills
- Proven experience as a Content Creator or similar role in social media management.
- Strong portfolio showcasing creative and engaging content across various platforms.
- Excellent written and verbal communication skills.
- Strong understanding of social media metrics and analytics.
- Experience in lead generation and lead nurturing strategies.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational and multitasking skills.
- Up-to-date with the latest digital technologies and social media trends.
Location
Dhaka (Dhanmondi, Uttara)
Salary Range
Tk. 35000
Other Benefits
Lunch Facilities: Full Subsidize
Salary Review: Yearly
Festival Bonus: 2
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Aug 20, 2026
Company Information
Company Name:
Penston Group
Address: Dhaka (Dhanmondi, Uttara)
