Job Summary
Published On : Sep 21, 2026
Job Type :
Full Time
Job Level :
Experience : At least 1 year
Age : 22 to 40 years
Location : Dhaka
Salary Range:
Negotiable
Application Deadline : Oct 17, 2026
Digital Marketing & Social Media Executive
Trauma Center
Job Description / Responsibility
- Social Media Management
- Manage and regularly update the hospital’s Facebook, Instagram, YouTube, TikTok, and other relevant digital platforms.
- Develop and maintain a monthly social media content calendar.
- Create engaging and informative posts, Reels, Stories, short videos, graphics, and healthcare-related content.
- Write clear, professional, and patient-friendly captions in Bangla and English.
- Monitor and respond appropriately to comments, messages, and patient/customer inquiries.
- Maintain a professional and trustworthy online image of the hospital.
- Digital Marketing
- Plan, execute, monitor, and optimize Facebook/Instagram and Google Ads campaigns.
- Develop digital campaigns for hospital services, specialist departments, diagnostic services, health packages, emergency/trauma services, and awareness programs.
- Conduct audience research and identify relevant target audiences.
- Monitor advertising budgets and campaign performance.
- Test different creatives, audiences, messages, and campaign strategies to improve results.
- Generate and track leads through digital marketing campaigns.
- Coordinate with the hospital management and different departments regarding marketing activities.
- Assist in maintaining the hospital website and online business profiles.
- Monitor online reviews and digital reputation.
- Support promotional activities, health campaigns, seminars, medical camps, and hospital events.
- Stay updated with current digital marketing trends, social media algorithms, healthcare communication practices, and online advertising techniques.
- Healthcare Content & Campaigns
- Develop educational and awareness content related to healthcare, emergency care, trauma care, prevention, wellness, and hospital services.
- Coordinate with doctors, consultants, nurses, management, and relevant departments to develop accurate healthcare content.
- Promote hospital campaigns, health check-up packages, awareness days, medical camps, seminars, and special programs.
- Create content featuring doctors, departments, facilities, services, patient education, and hospital activities.
- Identify relevant social media trends and adapt them appropriately for a professional healthcare environment.
- Content Production
- Coordinate photography and videography of hospital facilities, doctors, departments, events, and services.
- Create short-form videos/Reels using Canva, CapCut, or similar tools.
- Assist in planning doctor interview videos, health tips, patient education videos, and promotional content.
- Ensure all published content maintains the hospital's professional standards and protects patient privacy.
- Reporting & Analytics
- Prepare weekly and monthly digital marketing and social media performance reports.
- Analyze reach, engagement, followers, leads, conversions, website traffic, and advertising performance.
- Monitor which content, services, and campaigns perform best.
- Maintain records of advertising expenditure and campaign results.
- Recommend improvements based on campaign data and audience behavior.
Educational Requirements
- Bachelor of Business Administration (BBA)
- Bachelor of Commerce (BCom) in Marketing
- Bachelor/Honors
- Masters
Experience Requirements
- 1 to 3 years
- The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre, Clinic, Direct Selling/Marketing Service Company
Additional Job Requirements
- Age 22 to 40 years
- Candidates with relevant practical experience in digital marketing and social media may also be considered.
Location
Dhaka
Salary Range
Negotiable
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Oct 17, 2026
Company Information
Company Name:
Trauma Center
Address: 22/8/A Block B, Mirpur Rood, Shyamoli (Opp. Shishu Mela), Dhaka
