Job Summary
Published On : Sep 21, 2026
No. of Vacancies : 02
Job Type :
Full Time
Job Level :
Experience : At least 2 years
Age : 25 to 35 years
Location : Dhaka
Gender : Male
Salary Range:
Negotiable
Application Deadline : Oct 10, 2026
Executive / Senior Executive - Marketing (BTL & Digital)
New Grameen Motors Ltd
No. of Vacancies
02
Job Description / Responsibility
- Plan and execute BTL, field activation and digital marketing activities in line with sales and business objectives.
- Develop monthly, quarterly and campaign-wise marketing plans covering both BTL and digital activities.
- Plan and execute roadshows, market activations, dealer activities, showroom openings, product displays, customer meets, fairs, exhibitions and promotional events.
- Identify priority markets, districts, commercial areas and target customer segments for Three Wheeler marketing activities.
- Manage digital presence across Facebook, YouTube, TikTok, Instagram and other relevant platforms.
- Plan and execute digital campaigns for brand awareness, product promotion, lead generation and sales conversion.
- Manage Meta/Facebook advertising, boosting, audience targeting and campaign optimization.
- Prepare social media content calendars and coordinate content development, publication and campaign execution.
- Develop campaign ideas, captions, scripts and promotional content; coordinate photography, video shoots, reels, testimonials and product demonstration videos.
- Confidently participate in and independently host Facebook Live, product presentations and promotional broadcasts from showrooms, events and field activities.
- Coordinate with Sales and Dealer teams to generate, manage and follow up customer and dealer leads.
- Monitor customer comments, inbox messages, reviews and online feedback and ensure timely responses.
- Manage POSM requirements including banners, festoons, flags, standees, backdrops, canopies, leaflets, brochures and other branding materials.
- Coordinate with event agencies, vendors, printers, fabricators, branding suppliers, designers, video editors and other service providers.
- Collect vendor quotations, prepare cost comparisons, negotiate pricing and ensure cost-effective execution.
- Prepare activity-wise budgets, obtain approvals and monitor expenses against approved budgets.
- Supervise field execution, event logistics, manpower, transportation, setup and overall activity implementation.
- Conduct regular market visits and gather insights on customer behaviour, competitor activities, pricing, offers and market opportunities.
- Monitor competitors’ BTL and digital marketing activities and provide market intelligence to management.
- Maintain proper documentation including photographs, attendance, leads, quotations, bills, invoices and other supporting documents.
- Track marketing performance including reach, engagement, enquiries, leads, cost per lead, footfall, conversion and campaign ROI/effectiveness.
- Prepare weekly and monthly marketing performance reports and post-campaign evaluation reports.
- Coordinate budget reconciliation and settlement of marketing activities.
- Travel frequently across Bangladesh for market visits, activations, dealer activities and campaign supervision.
- Perform any other marketing-related responsibilities assigned by management.
Educational Requirements
- Bachelor’s degree in Marketing, Business Administration, Media & Communication or any relevant discipline.
Experience Requirements
- 2 to 3 years
- The applicants should have experience in the following business area(s): Automobile
Additional Job Requirements
- Age 25 to 35 years
- Only Male
- 2–3 years of relevant experience in BTL Marketing, Digital Marketing, Brand Activation, Trade Marketing, Event Management or related fields.
- Experience in automotive, motorcycle, Three Wheeler, commercial vehicle, FMCG or similar industries will be preferred.
- Strong understanding of BTL Marketing, Digital Marketing and Social Media Management.
- Strong event, activation and field execution capabilities.
- Good knowledge of Meta Business Suite, Facebook advertising and digital lead generation.
Location
Dhaka
Salary Range
Negotiable
Other Benefits
Tour allowance,Mobile bill
Salary Review: Yearly
Lunch Facilities: Partially Subsidize
Festival Bonus: 2
Job Source
Bdjobs.com.bd Online Job Posting
Application Deadline : Oct 10, 2026
Company Information
Company Name:
New Grameen Motors Ltd
Address: H Power Group, 13 th floor JCX Business Tower, plot # 1136/A, Japan Street, Block # I, Bashundhara R/A,Dhaka-1229.
